FMCG
Sales Manager (General Trade & Wholesales / FMCG)
FMCG and personal care MNC
Manage Hong Kong trade channels, Macau distributors and cross-border wholesale business for an FMCG and personal care multinational.
About the role
Our client is a market-leading FMCG & Personal Care MNC with an iconic portfolio of household, beauty, and personal care brands. To strengthen their market leadership and capture cross-border retail opportunities, they are seeking a high-caliber Sales Manager to oversee local trade channels, Macau market, and cross-border wholesale business.
Responsibilities
Channel Strategy & Growth: Drive sales revenue, market share, and profitability across HK channels, including Key Accounts (Mass Retail / Beauty Chains) and General Trade (GT) / Sub-distributor networks.
Account Portfolio Execution: Manage commercial relationships with chain store buyers and local retail accounts (e.g., Beauty chains, Specialty/Discount stores, Local supermarkets, and GT outlets).
Joint Business Planning & Promotions: Develop annual commercial plans, promotional calendars, trade spend strategies, and NPI (New Product Introduction) listing across local channels.
Trade Terms Negotiation: Lead negotiations on commercial terms, trade margins, A&P budget allocation, and ensure optimal in-store visibility and shelf presence.
Macau Distributor Management: Oversee Macau market operations by managing local distributors/wholesalers, setting sales targets, and monitoring stock movement and in-store execution.
Cross-Border & Border Stores Network: Drive business growth for Cross-Border wholesale channels, focusing on border-adjacent retail outlets, specialty stores, and local trading partners.
Stock Alignment & Trade Execution: Coordinate with supply chain teams and local trading partners to ensure healthy inventory replenishment, price stability across channels, and smooth order fulfillment.
Requirements
Higher Diploma or above in Business Administration, Marketing, Supply Chain, or related disciplines.
6+ years of solid Sales / Account Management experience in FMCG, Personal Care, Beauty, or Household sectors, with at least 2+ years in a supervisory/managerial role.
Strong track record in managing Local Trade (Key Accounts, GT / Local Distribution, Beauty/Specialty chains) in Hong Kong.
Experience in managing Macau distributors and/or Cross-border wholesale channels / border stores is highly preferred.
Strong numerical sense with hands-on capabilities in P&L management, margin calculations, and trade budget control.
Fluent in Cantonese, Mandarin, and English (essential for liaising with local traders, Macau distributors, and internal management).
Additional Information